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Build better products, faster. Work with a product leader to set your product strategy, to mentor your team, or to run product hands-on for a period of time.

Building a product is hard. I help founders, CEOs, and product teams see the whole picture, agree on the focus areas, and decide what to work on next. The result is better products, built faster, against the outcomes that actually matter.

Over 15 years I have delivered 50+ web and mobile products across telecoms, fintech, automotive, medtech, and identity, and advised 150+ early-stage startups through Techstars, GrowthMentor, and Plug and Play.

Ways of working together

Product advisory

Ongoing input on product strategy, team structure, UX flows, growth targets, or a specific problem you are stuck on.

Founders and in-house product leaders who want a senior second opinion on tap. Also used by younger product teams to sharpen their strategy.

  • One-to-one advisory or fixed-scope projects with set deliverables
  • From 4 hours a month
  • Monthly retainer

Fractional Chief Product Officer

I act as your product leader, define the product strategy, and work closely with the CEO and leadership team to build a plan to reach it.

Companies that need a senior product leader on board without committing to a full-time hire.

  • Part-time strategic leadership over a longer period
  • 1 to 2 days a week for 6 to 18 months
  • Monthly retainer

Interim Head of Product

A hands-on engagement inside the team. I set the vision, build the product organisation, recruit, and define how the team works day to day.

Companies with a gap to fill, a team to build, or ambitious delivery targets in a fixed window.

  • Full-time strategic and operational support over a short period
  • 3 to 4 days a week for 3 to 9 months
  • Day rate or fixed fee

One-off session

Micro-consultation

A 60-minute session to work through one challenge and help you make a better decision. A cost-effective way to get expert input quickly, with no ongoing commitment.

  • 60 minutes, remote
  • One-time fixed fee

What I help with

Product vision and strategy

Defining the future state of the product and a clear path to reach it, so the company knows where to add value for customers and the business.

Product organisation design

Structuring product, design, data, and engineering teams, and setting how they find solutions in a data-driven way.

Roadmapping and prioritisation

Tying product performance to company north stars, and balancing revenue targets against longer-term investment.

Product-led growth

Using the product itself to attract, convert, and retain users. Finding the levers that move the business and pulling them.

Go-to-market strategy

A practical plan for how a release reaches the market, gets promoted, and turns into revenue.

Coaching and mentoring

Working with founders, product leaders, and product managers so they can deliver on their areas and grow in their careers.


How it works

Who do you work with?
Mostly early-stage SaaS, tech, and mobile companies building high-growth businesses. Some have traction and revenue, some are pre-launch. I work with the founder and the product team together.
How many clients at once?
A small number, usually no more than three companies at a time. Every engagement starts with a free discovery call to check the fit.
How long does an engagement last?
Typically 3 to 12 months, with a three month minimum. Shorter one-off sessions are available for a single question.
How do we start?
We have a discovery call. If there is a mutual fit, the first month is paid up front, then we book an initial session to go deep on the business and its challenges.
Where do sessions happen?
Sessions are remote by video. On longer engagements I sometimes meet the team in person, arranged case by case.
When are you available?
Generally 09:00 to 18:00 CET, Monday to Friday. Outside those hours I will do my best to find time.

Get in touch

Tell me a bit about your product and where you are stuck. If there is a fit, we will book a discovery call.

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